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The Kids Rides area connects game selection and layouts with illustration and colour suited to younger children. This SARAAJ project illustrates how audience characteristics inform the identity and experience of a play environment.
Considering that the world of children and toddlers is a world full of joy and happiness, we decided to design the rides in this section in accordance with the spirits of young children. We used age-appropriate illustrations and cheerful colors that have a great impact on creating energy and children’s relationship with space.
Therefore, the choice of rides, arrangement and attention to the needs and concerns of children even forced us to create new rides for this age group. It was a good and unique experience.
For another application of this approach, explore Bowling: An Entertainment and Sport for Everyone.
To develop an idea involving play and entertainment environments, talk to SARAAJ. The type of space, project purpose and intended audience experience help establish the direction.