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Old Mashhad Theme Park reinterprets historic buildings within an exhibition and leisure environment shaped by urban memory. The proposal explores local identity and tourism experience as foundations for destination communication and branding.
The Old Mashhad project is in fact a symbol of Mashhad in ancient times in the form of a small city. This project consists of 9 separate sections that have been created in the form of exhibition-entertainment. Old Mashhad project, by modeling the old buildings of Mashhad including Malek House, Darougheh House and other old and historical buildings and the arts used in them, has paid attention and reconstructed them.
The aim of this project is to create a tourism atmosphere with an economic prosperity approach (branding) in a nostalgic atmosphere.
The audience of this project are tourists and the general public and even investors in the private sector whom can walk in this project and evoke their memories of old Mashhad in mind.
For another application of this approach, explore Kish resort and amusement park.
If this approach relates to your brief, talk to SARAAJ about theme parks and story-led environments. The scope can be developed around your setting, from an early idea to a project already in development.