Fundamentals of the emotional experience path in the Farabasi theme park

The Emotional Experience Path: From Entry to Exit

The emotional experience path in a metagame theme park is based on several key stages:

Pre-experience: Even before entering, the audience must be familiar with the brand space and prepare their mind for the experience. This stage includes visual, digital, and interactive information that creates a sense of curiosity and anticipation. In “metagame,” the use of metaverse interfaces and interactive displays in the pre-entry space invites the visitor on a mental journey.

Entry threshold: The first encounter with the space determines the tone and initial emotional state of the visitor. The facade and main entrance with its giant elements, lighting, color scheme, music, and architectural style should create the feeling of entering a different world. In “metagame,” the central element of the space—a metaphor of a bowling ball in two parallel worlds—along with light and color, guides feelings of curiosity, excitement, or calm.

Path and Experience Stages: The main experience path consists of a series of pause points and emotional peaks. The design of this path in “Metagame” is based on the combination of physical space and metaverse, so that the visitor feels both tangible and digital experience along the way. Each floor or zone, with its own design style, expression and visual elements, offers a unique sensory experience.

Pause and Reflection Points: These points are designed to create memories and consolidate emotions. The visitor can stop, review their feelings and participate in the narrative. Pause points include interactive spaces, characters, tangible objects and AR/VR displays that stimulate the audience’s mind and emotions at the same time.

Emotional Peak of the Experience: The climax moments are the most important moments of emotion engineering. In “Metagame”, the combination of physical games, multimedia content and sensory experiences creates a sense of wonder, surprise and active participation, and its memory remains in the mind of the visitor for a long time.

Exit and aftershock of the experience: The emotional experience should be designed in such a way that its impact remains even after leaving. In “Metagame”, there are spaces for review, final interaction and the provision of emotional souvenirs that consolidate the memory of the experience and maintain the brand’s connection with the audience beyond the physical presence.

Experience design parameters

The unique sensory experiences in “Metagame” were designed according to several key parameters:

Color: Colors are not only aesthetic, but also guide the emotions of the audience. The combination of contrasting or complementary colors enhances the intensity of excitement, calmness or curiosity. The color palette is designed based on the central theme and the aurora.

Lighting: Light can inspire focus, direction, and a sense of time and space. In this project, moving light, advanced technologies, and blacklight paintings were the fundamental basis for designing the experience path.

Visual expression and language: Signs, symbols, and environmental cues, in addition to guiding the path, enhance the narrative. The circulation form on the floor and the embedding of QR codes that introduce content in the digital heart were innovative ways of expressing the design.

Design style: Each space zone with a different architectural and design style creates its own emotional experience; from open and exciting spaces to secluded and contemplative environments.

Multisensory experience and metaverse: Combining physical space with digital experience and metaverse allows for interactions that are impossible in the real world and adds more sensory diversity to the experience.

Conclusion

The “Farabazi” metagame theme park is a prominent example of the application of the emotional experience path in place-based brand design. The experience path is guided by the harmony of physical space, color, light, expression, design style, and metaverse. The visitor goes beyond mere physical presence and enters a meaningful, emotional, and unique journey. This path creates a multi-layered memory in his mind and transforms the brand identity from a simple entertainment space into a world of experience and meaning.

Simply put, the foundations of the emotional experience path in the Metagame theme park are: color, light, style, and narrative are coordinated with every moment and every interaction so that the audience can experience a variety of unique sensory experiences in the heart of the “Metagame” world.