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Farahang advertisement Media Management Center, recognizing the successful experience of creating an artistic space in the tourist and recreation city of Padideh Shandiz, in the summer of 2017, offered me the idea of holding the Aban Artistic August event.
Believing that what helps investors in commercial complexes is to create social added value and unique artistic experience in commercial complexes, I assigned to create an experience that moves both in the channel of the people's economy as well as being an effective issue for capital owners and artists as well because of the attractions they have for the audience.
In this artistic event, 30 prominent artists of Mashhad displayed and sold their artistic products in Aban artistic August market for six months and also made the Aban Commercial Complex in Mashhad to be more observed. But the challenges of managing this event outweighed anything that come to mind.
Non-competitive prices of art products presented in the market in comparison with other imported works, lack of economic attitude of the artist in the analysis and development of products and lack of proper conversation between the artist and the investor are challenges that historically and socially require serious determination to solve such a problem.
