Alo Haji

The Alo Haji booth at Mashhad’s Armitaj Food Court translates a food brand’s identity into a spatial experience. Its suspended telephone, playful forms and yellow-orange palette illustrate how retail and food-service design can make a brand narrative tangible.

The booth of the “Alo Haji” chain brand at the Armitaj Food Court stands out at first glance with its bold design and vibrant colors.
The daring combination of yellow and orange, along with playful and creative forms, transforms the space into an energetic and eye-catching corner.

At the heart of this design lies the brand’s bold statement: “I am the experience itself!” — redefining a meal as more than just food, but a moment of excitement, interaction, and difference.
The large phone hanging from the ceiling cleverly nods to the brand name, symbolizing connection, dialogue, and a shared experience.

Alo Haji’s booth is a successful blend of experience-driven design, strong visual identity, and smart commercial thinking — where every sandwich is part of a full, memorable experience.

For another application of this approach, explore Art Center.

From This Experience to Your Brief

If this approach relates to your brief, talk to SARAAJ about architectural and creative spatial design. The scope can be developed around your setting, from an early idea to a project already in development.