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The Baran VIP enclosure and interactive facade connect a property brand with the city through sculptural expression and seasonal messaging. Designed for Baran Construction Holding, the project explores a construction boundary as environmental media and a point of audience contact.
In the spring of 1403 (2024), at the request of Baran Construction Holding, the Baran VIP enclosure and interactive facade project was conceptualized and designed with the aim of creating a creative and interactive space for the new generation, focusing on the concepts of sustainability, brand identity, and floating ideas.
The interactive facade section with the inscription “Baran” provides the audience with a complete understanding of the project. Based on the main design concept of this project, using display technologies and volumetric visual elements, this facade conveys a unique message to the audience each season and is in search of a new readability for the audience.
The facade material is stretch metal and is designed with a height of 15.5 meters and a width of 15 meters.
For another application of this approach, explore Mother is a villa in the mountain.
To explore how this approach could inform architectural and creative spatial design, talk to SARAAJ. A short outline of the brief, location and project stage provides a useful starting point.