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I Am Fine Namak Abroud turns a place-based slogan into a three-dimensional marker. Renewed with SARAAJ’s involvement, the installation connects urban typography, a welcoming message and the emotional identity of a tourism destination.
This urban element shows the importance of using typography as an urban symbol.
This typography, which appears in the form of an urban element, is in fact a slogan for the touristic resort town of Namak Abroud.
This slogan actually asks everyone that when you come to our city come in a good mood.
Saraaj Center for the Creation and Development of Art Spaces, with the aim of reconstructing urban elements that had problems due to lack of culture and the time that had passed, has reconstructed 10 urban elements in the tourist recreational city of Namak Abroud and has reconstructed these statues with the help of artists at Saraaj center.
This project is designed and implemented in the form of urban element, along with other projects of developing artistic touristic projects, including decoration, permanent and temporary elements, by the order of Namak Abroud city management. The management of this project was the responsibility of the Saraaj Center for Creation and Development of Art Spaces. Other projects of Namak Abroud urban elements include the following:
The “Grandmother” element
The “Cable Car” element
The “I am Namak Abroud” element
The “Namak Abroud bench” element
The “Red Riding Hood” element
The “Minions” element
The “Shaun the Sheep” element
The “Up” element
The “Cow Riding” element
For another application of this approach, explore Up.
Have a related project in mind? For urban art design and renewal, talk to SARAAJ. Collaboration can begin with clarifying the brief and examining the idea, then develop around the project’s needs.