We approach a theme park as a connected set of attractions in which narrative, spatial design and participation create a continuous experience. Cultural context, target audiences and the potential of a place inform the theme, which develops through the visitor journey, architecture, landscapes, sculptural elements and activities.
Our work includes concept and story development, experience scenarios, spatial programming, attraction layouts, environmental and character design, and coordination between visual identity and space. Leisure, culture, literature, learning and interaction can shape an indoor or outdoor destination.
We consider the mix of services and attractions, movement and pauses, visitor capacity, operating requirements and phased development alongside artistic quality. Learning-led projects can also connect with Maajaraa’s expertise in experiential learning. The examples below present our thematic concepts and projects.
These examples bring together Saraaj’s design studies and realised work. Each project page explains its approach, team roles and project status.
Farabazi Indoor Theme Park connects a metaverse and parallel-worlds narrative with lighting, games and spatial design. This SARAAJ project illustrates how a shared concept can bring varied sports and leisure activities into a connected experience.
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City Star’s themed food court connects an interstellar journey with dining and selected artworks. This SARAAJ portfolio project explores brand experience at food-court scale, bringing space, art and everyday use together through a shared concept.
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The Horror Palace draws on Zahak’s story to connect Iranian mythology with an entertainment scenario. Spatial sequences, lighting, sound and scenic elements illustrate the design of a story-led attraction within SARAAJ’s portfolio.
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The Kish resort and amusement-park proposal develops a pirate concept in relation to the island’s local identity. Parallel narratives for younger and adult audiences and an interdisciplinary process connect destination planning with storytelling and spatial experience.
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Nostalgia Street reinterprets old London streets as a narrative visitors can walk through. SARAAJ’s design, executed by Mr Chamani, brings telephone booths, benches and street lighting together within a coherent, interactive environmental identity.
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The Padideh Shandiz themed-food proposal places myth and legend at the centre of a dining experience. This architectural portfolio project illustrates SARAAJ’s approach to translating cultural narratives into the identity of a hospitality and entertainment destination.
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Miniature Theme Park brings a map of Iran and representations of provincial landmarks into a cultural visitor route. This portfolio proposal explores a themed destination centred on architectural heritage and the identity of place.
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Old Mashhad Theme Park reinterprets historic buildings within an exhibition and leisure environment shaped by urban memory. The proposal explores local identity and tourism experience as foundations for destination communication and branding.
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Father’s House Theme Park brings Iranian domestic architecture and the amenities of a tourism village together in a nostalgic concept. This portfolio proposal explores hospitality and experience-led environments grounded in cultural memory.
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The artistic development of Padideh Dream City brings urban artworks and furniture together through the elements of air, water, fire and earth. Collaboration with artists illustrates SARAAJ’s approach to a coordinated identity for public space.
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Vahdat Theme Park explores unity through axes, a central focus and a sequence of spatial movement. This architectural portfolio case presents a thematic journey from the city towards a setting for reflection and pauses.
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Seven Stages of Shahnameh turns a story into a staged journey for children and teenagers. Scenery, sculptural characters and audience participation illustrate a cultural, experience-led attraction in SARAAJ’s portfolio.
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Kid’s Jobs City combines role-based play with age-related spatial design. This SARAAJ project illustrates an educational leisure environment focused on exploring interests and encouraging children’s active participation.
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Explore projects in this specialty or Saraaj’s complete portfolio for more work and details of the design and delivery process.