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Urban Art Shaped by Place Identity

For SARAAJ, an urban artwork is part of the experience of public space: a landmark, a pause, an invitation to interact or a shared memory. We begin with cultural context, viewing distances, movement and audiences, developing a visual language suited to each setting.

Our scope includes concepts, character or form design, maquettes, three-dimensional modelling, material and fabrication studies, production and siting. Realistic sculptures, conceptual and fantasy works, typography, lighting elements, seasonal installations and interactive artworks are developed around the brief.

Design development considers the relationship to the site, daytime and night-time legibility, durability, maintenance and technical installation requirements. A commission may be a standalone work, a coordinated collection or part of a wider artistic programme for a place. The following sections illustrate our approaches.

What we do

  • Realistic, conceptual and abstract sculpture
  • Fantasy characters, children’s art and seasonal installations
  • Typography, illuminated art and place markers
  • Interactive artworks and functional public-space elements
  • Art-led hoardings and urban frontage design
  • Restoration and renewal of existing installations

Selected projects: from idea to experience

These examples bring together Saraaj’s design studies and realised work. Each project page explains its approach, team roles and project status.

Explore projects in this specialty or Saraaj’s complete portfolio for more work and details of the design and delivery process.