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Mohsen Saraji, Thematic Designer and Creator of Projects Like Ahvaz Miniature Theme Park and Farabazi VR Theme Park, Unveils His New Project: “Theme Food City Star”
This project, aiming to provide a memorable and meaningful experience, merges art, culture, food, and interactive games in a story-driven and adventurous framework. It marks a significant step in developing the creative tourism ecosystem in Mashhad.
The core idea of "Theme Food City Star" is based on an adventurous interstellar journey. In this narrative, humanity embarks on a voyage aboard the starship "City Star" in search of a better future, carrying with it a treasure trove of cultural, artistic, and culinary values. Here, food is not just a daily necessity but is presented as an artistic and cultural heritage.
Mohsen Saraji elaborates on this idea:
"Food is an integral part of a community's cultural identity. In this project, we aim to present it as a piece of art. The spaces are designed so visitors not only experience the cuisine but also learn about its history and cultural significance."
"Theme Food City Star" adopts a place-based tourism approach, transforming into one of Mashhad’s experiential hubs. The project not only creates an innovative and interactive space for visitors but also ties its narrative to the city’s identity, opening up new opportunities for creative tourism. With its cultural and religious attractions, Mashhad becomes even more appealing to domestic and international travelers.
The project particularly caters to the tastes and needs of Gen Z, who are keen on creative and digital experiences. In this design, food is not only part of the narrative journey but also a tool to connect visitors with the project’s story. Interactive games related to food offer an entertaining and educational experience, becoming a focal point in the project’s design.
One standout feature of "Theme Food City Star" is its interactive structure, actively engaging the audience. Spaces are designed to provide opportunities for direct visitor interaction in every section of the project. Additionally, artistic aesthetics and meticulous execution ensure a comprehensive and unique experience for all visitors.
Mohsen Saraji emphasizes:
"Thematic design not only adds value to the project but also offers a creative, audience-centered experience, fostering deep engagement between people and the space. This approach attracts more visitors and builds lasting emotional connections."
"Theme Food City Star" leverages interactive spaces and unique visual designs, ideal for generating social media content. Visitors can share their experiences through photos and videos, helping spread the project’s story and message.
"Theme Food City Star" not only reflects art, culture, and cuisine in a creative, story-driven setting but also serves as an inspirational model for designing experiential spaces in Iran and beyond. With its focus on interaction, aesthetics, and innovation, it is set to become one of Mashhad’s newest attractions, at the crossroads of art, culture, and commerce.
"Theme Food City Star" exemplifies the successful fusion of art and creativity with the evolving needs of tourism and customer experience, heralding a bright future for the project.