Portfolios

The Up installation at Namak Abroud brings a familiar animated story into a tourism setting. SARAAJ’s role in this case concerns restoration and management of the existing artwork’s renewal, connecting maintenance with the destination’s artistic identity.

Raz o Razm is a strategy board game inspired by Shahnameh characters and narratives. This portfolio project extends experience design beyond built space, translating cultural storytelling into roles, choices and interaction among players.

Aban’s artistic event, managed by SARAAJ, connected the presentation of artists’ functional works with the activation of a commercial space. This case illustrates art-event design and management as a link between artists, audiences and a venue’s identity.